Role: UX Designer | Tools: Figma, User Testing | Team: 5 Members
The Trekkers App streamlines national park trip planning by centralizing key resources into one platform. Designed for diverse travelers, it ensures personalized and hassle-free experiences tailored to users' needs.
🌍 Challenge: Planning national park trips requires navigating multiple platforms for information, often overwhelming users.
🎯 Solution: Create a centralized app to simplify trip planning with features like park information, personalized checklists, and activity recommendations.
Personas
🏕️ Ben the Backpacker: Adventure seeker and meticulous planner.
🌟 Neal the Newbie: Exploring national parks for the first time.
📸 Gabby the Glamper: Social traveler who prioritizes comfort.
👨👩👧👦 Sarah the Step-Mom: Family-oriented planner seeking kid-friendly activities.
Design Process
🎨 Ideation & Prototyping:
Sketched concepts and built a mixed-fidelity prototype using Figma.
🔬 User Testing:
Tested with 5 users; collected feedback on usability and functionality.
Identified improvements like better UI labels, contrast, and navigation.
♻️ Iterations:
Simplified navigation, added a search bar, and clarified checklist functionalities.
Outcomes
✅ Improved user satisfaction and engagement through intuitive designs.
✅ Enabled seamless planning with centralized features.
✅ Enhanced accessibility of park details and trip customization tools.
Next Steps
💻 Immediate Fixes: Enhance visual contrast and refine navigation.
🚀 Long-Term Goal: Iterate based on feedback and prepare for launch.
Outcomes
✅ Improved user satisfaction and engagement through intuitive designs.
✅ Enabled seamless planning with centralized features.
✅ Enhanced accessibility of park details and trip customization tools.